This thesis aims at finding a correct and valid global branding strategy for haier, a chinese home-appliance and digital company, to build up a world-class brand in my thesis, i will mainly focus on two parts of theories, glob. Haier overseas electric appliances corp ltd belongs to haier group, which started from refrigeration production, extended its operations to fields such as home appliances, communications, it and digital products, home furnishing, logistics, finance, real estate and biopharmaceuticals, and has. The analysis is constructive for its advertisements, authorities, home appliance industrial clients, manufacturers, as well as different stakeholders, to submit their market-centric procedures in keeping with the prevailing and projected trends in the home appliance market. After all, few brands are as big, or as venerated, as those of ge’s home appliance business generations of americans have grown-up with ge and hotpoint appliances in their homes this has long.
About haier group haier group is a global leading networked home appliance & furnishing supplier and virtual-real distributor founded in qingdao, china in 1984, haier has grown from a small plant close to bankruptcy into a global group with an annual turnover of 1631 billion yuan (2012. Setting a remarkable record, haier has been declared #1 global brand in major categories of home appliances for the 9th consecutive year haier has set a blistering pace in the world market, becoming the first brand to outsell all other brands of home appliances for the 9th consecutive year. Haier chosen by idg as one of the global top 10 smart home appliance brands las vegas, jan12, 2018 /prnewswire/ -- leading chinese home appliance brand haier was honored with the global top 10. Haier, the world’s leading home appliances and consumer electronics brand, has once again been named by euromonitor international as the number one major appliances brand in the world.
Haier ranks #1 in global major appliances brands market share has ranked haier first in its global major appliances brands 2009 ranking by brand shares (by global brand name), with a retail. Qingdao haier is a leader in developing, manufacturing and distributing a comprehensive range of home appliances and other products including refrigerators, washing machines, air conditioners, water heaters, kitchen appliances small household appliances as well as other integrated smart-related services. Haier announced today that euromonitor international, the global leader in consumer market strategy research, has again ranked haier as the number one major appliance brand in the world with a 78% retail volume share in 2011 marking the third consecutive year haier has been given this honor.
The transaction is the largest on record for the global home appliances industry “we extend our congratulations to haier on its acquisition of one of the most well-known home appliance brands in the world,” said gabriel wong, pwc head of china corporate finance. Haier now sells not just home appliances but related services, adapted to consumer demand in china, and, increasingly, other markets haier delivers its way to play by excelling at four differentiating capabilities. Euromonitor international's rankings place haier's refrigeration appliances and haier's home laundry appliances first by global brand name, with 104% and 84% retail volume market share respectively, up 37 point and 15 point from 2008. Haier might take the ge brand global: this acquisition allows haier to use ge’s “made in america” brand for 40 years and there is a possibility haier might take the ge brand global and there is a possibility haier might take the ge brand global. While haier sells more home appliances than any other manufacturer in the world, it’s still a relative unknown in the us as haier uses its acquisition of ge to further expand its global reach, it may be helpful to get a better grasp on the company’s history and strategy.
Haier group is a number one chinese multinational consumer electronics and home appliances company founded in 1984 headquartered in qingdao, china zhang ruimin is the founder of haier group they designs, develops, manufactures and sells products including air conditioners, mobile phones, computers, microwave ovens, washing machines. Haier offers an array of high quality modern, affordable and energy efficient appliances, electronics, air conditioners, and more browse, learn & compare visit the official haier group website or select your local country or region below. Welcome to haier haier was founded in 1984 in the last 28 years, through its entrepreneurial and innovative spirit, haier transformed itself from an insolvent collectively-owned factory on the brink of bankruptcy into the no 1 global home appliance brand.
Haier is the world’s leading home appliance provider, with global revenues amounting to us$ 326 billion and profits of us$ 240 billion in 2014 its mission is to create innovative home appliances that anticipate the fast-changing needs of. Based on the statistics of euromonitor international, a world leader in strategy research for consumer markets, haier has been the no 1 global home appliance brand four years in a row. Chinese home appliance brand, haier, was honoured with the global top 10 smart home appliance brands award at the 2017-2018 global top brands award ceremony held by international data group (idg) during ces 2018 last week the first chinese company to implement a digital transformation strategy. About haier home about haier brands ge appliances leadership about ceo ceo oration.
Haier has applied the solution to revolutionary products across 10 categories that cover important appliances such as refrigerators, washing machines and air conditioners, allowing customers to purchase all the appliances they need in one trip. Haier has been named the number one global home appliance brand every year for the last seven years by euromonitor international, a world leader in strategy research for consumer markets, and in 2012 the boston consulting group named haier one of the ten most innovative companies in the world as well as the most innovative company in the. Haier took over as the world s top home appliance brand in 2009 and widened its advantage last year, when the haier name captured 78% of the global retail market for white goods, according to. The statistic shows the global consumption value of household appliances from 2013 to 2020 in 2013, the worldwide consumption of household appliances amounted to 42817 billion us dollars.